How Bbyambi is Winning in China (And Why You Should Too)

Amberly Yang, or Bbyambi, is one of the most relatable lifestyle influencers out there. With 1 million followers on Instagram and 380K subscribers on YouTube, she’s built a strong global audience. Now, she’s making moves in China- and her story shows why creators and brands need to pay attention.
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Who Is Bbyambi?
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Amberly Yang is a lifestyle and beauty influencer who has mastered the art of authenticity. Her content blends relatable charm with aspirational aesthetics, making her a go-to voice for fashion tips, beauty hacks and everyday moments that resonate with her audience. Recently, she started building her presence on RED (Xiaohongshu), China’s favorite platform for lifestyle content.
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Her following on RED is 25K and growing and even at this stage, her content is already gaining traction.
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What She’s Doing Right in China
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Amberly’s approach to breaking into the Chinese market is smart and simple:
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1. She Tailored Her Content: RED users love authentic and relatable posts. Bbyambi shifted from overly polished visuals to everyday moments and genuine recommendations.
2. She Leveraged Her Global Appeal: Chinese audiences are drawn to international creators and Amberly’s established success on Instagram and YouTube made her instantly credible.
3. She Focused on Beauty and Lifestyle: Amberly knows what works on RED—beauty tips, product reviews and personal style inspiration.
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Why Her Move to China Matters

What Amberly is doing on RED proves one thing: China is the next big thing for creators. Even with just 25K followers, she’s already tapping into a massive, engaged audience that’s hungry for fresh, authentic content.
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What You Can Learn From Bbyambi
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1. Don’t Ignore RED: Even with a smaller following compared to her Western platforms, RED gives Amberly access to a highly engaged audience that trusts influencers more than traditional ads.
2. Adapt Your Content: What works on Instagram or YouTube might not work on RED. Amberly’s success comes from tailoring her content for the platform.
3. Be Consistent: Building a presence takes time, but the rewards are worth it.
4. Start Small, Think Big: Amberly’s 25K followers on RED may seem small compared to her Instagram numbers, but in a market as massive as China, even modest growth can lead to huge opportunities.
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Why Wait?

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Amberly is showing the way, but there’s still room for more creators and brands to succeed in China. If you’re ready to expand and grow like she has, now’s the time to start. So, check out our website to learn more about how we can help your brand grow. When you’re ready, book a free strategy call with us and let’s talk about turning your goals into a winning plan!

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