Brooke Monk is the kind of creator everyone loves - fun, relatable and everywhere you look. With 6.6 million Instagram followers, a massive 8.2 million subscribers on YouTube and an unstoppable 34.8 million TikTok followers, she’s already dominating the Western market. But recently, Brooke has turned her attention to China, growing her audience on RED (Xiaohongshu) to 70K followers - and she’s just getting started.

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Who Is Brooke Monk?

Brooke Monk is the ultimate Gen Z content creator. Her videos are funny, self-aware and relatable, making her a hit with younger audiences around the world. She’s a master at turning everyday moments into viral content - and that skill translates perfectly to China’s social media platforms.

Her move to RED, China’s go-to platform for lifestyle and beauty content, proves she’s not just about numbers - she’s about strategy.

What Brooke Monk is Doing Right in China

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Brooke’s growing success in the Chinese market isn’t random. Here’s what she’s doing that works:

1. She’s Using Her Global Fame to Build Credibility:
   With millions of followers on TikTok and YouTube, Brooke already had the star power to grab attention. Chinese audiences love discovering global influencers and Brooke’s established brand made her an instant hit.

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1. She’s Adapting Her Content for RED:
   Unlike TikTok’s high-energy trends, RED is about personal, relatable moments. Brooke shifted her focus to beauty tips, lifestyle posts and softer, aesthetic content that fits the platform perfectly.

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1. She’s Reaching a Younger, Tech-Savvy Audience:
   Gen Z in China is just as obsessed with short, engaging content as the rest of the world. Brooke’s videos tap into that energy while keeping it authentic.

Why Her Move Matters

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Brooke Monk’s expansion into China proves two things:

1. The audience is there.
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2. The platforms are designed for creators to succeed.

Her 70K followers on RED may seem small compared to her Western platforms, but in China’s massive market, even a modest following opens the door to big opportunities.

What You Can Learn From Brooke Monk

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1. Leverage What You’ve Built: Use your success on global platforms as a springboard into new markets like China
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2. Adapt to Local Trends: What works on TikTok won’t always work on RED. Tailor your content to the platform’s audience for the best results.
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3. Start Now: The earlier you get in, the faster you grow. Brooke’s already making her mark - why wait to make yours?

The Takeaway

Brooke Monk is proof that creators don’t need to stay in one market. Expanding to China isn’t just possible - it’s the next logical step for anyone ready to grow. With the right strategy and the right platforms, your brand can thrive in ways you never imagined.

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